This is the first operation that COFIDES has developed through its new product ‘Crece + Internacional’, created to boost the growth of SMEs through its internationalization plans supporting the implantation in new markets or in markets where it already has a presence.
Grupo Opticalia is specialized in marketing and distributing optical items and sunglasses and its business model is based on the association of opticians and the sale of exclusive brands.
Opticalia Mexico has 150 affiliated establishments and plans to reach 1,000 by the end of 2023. Currently, it has six workers in the country and is considering the creation of new jobs as its implementation in the country develops.
The demand for ophthalmology products and services in Mexico has increased in recent years, which indicates the broad growth potential of the industry.
Opticalia offers its customers a wide variety of products that complement their offer and positions them in the industry through mass advertising campaigns of major fashion brands, making them stand out from their competitors. Currently, Grupo Opticalia is present in Spain, Portugal and Colombia.
In 2018, Opticalia was one of the winners in the 5th edition of the “Internationalization and Development” Awards, with which the Company annually recognizes companies and institutions that have excelled in the field of internationalization and the promotion of development abroad.