Madrid, February 05, 2018.- TAPTAP the Spanish leading company in advertising technology shall be financially supported by COFIDES for its commercial expansion in Chili and Colombia.
COFIDES granted two co-investment instruments attached to its proprietary resources (25%) and the FONPYME (75%). For the TAPTAP’s subsidiary in Colombia, COFIDES will provide 485,000 EUR for a total investment (together with investor’s quota) of 693,000 EUR. On the other hand, it will grant 160,000 EUR for its subsidiary in Chili, a project implying a total investment of 200,000 EUR.
TAPTAP Networks is a company from Madrid founded in 2010, which develops its activity through its technology and its platform known as Sonata, providing advance digital advertising solutions based on the intelligence coming from mobile data for global advertising companies. The company is able to provide ads on a large scale with the maximum affinity and relevance depending on demographic features, face-to-face and digital behaviours and context environment. Thus, advertising companies and agencies gain in efficiency and performance in advertising campaigns in digital environments.
The TAPTAP group is fully consecrated to its international expansion. For the last few years, it has implemented a strategy oriented to the consolidation and expansion throughout the American continent where it is directly and indirectly present through commercial subsidiaries in Colombia, Chili, Peru, Mexico and the United States.
PROJECT IN COLOMBIA
Colombia is one of the countries of the region showing a more important growing potential in digital advertising as it offers a new shop-window for advertising companies and entails much more accessible costs than the typical advertising. Moreover, it offers a much faster investment return than other channels.
Given the potential of the Colombian market, TAPTAP is present in Colombia since 2014 through a commercial branch in Bogota.
PROJECT IN CHILI
In Chili it is observed that the digital advertising sector is booming and, therefore, the company also intends to be the leader of this sector in the country. TAPTAP is present in the South American country since 2015 through a commercial branch in Santiago, implementing advance advertising campaigns with media agencies’ clients with which it also collaborates in Spain and other markets.
Upon the signature of the funding agreement, the COFIDES chairman, Salvador Marin highlighted the relevance in supporting the international expansion of the Spanish SMEs as “this way, they consolidate their positioning in Spain and its competitiveness, creating jobs both in their places of origin and destination”.
The CEO and founder of TAPTAP, Alvaro del Castillo, on his side remarked the opportunity the Latin American markets show for the Spanish tech companies provide innovative solutions in markets considered for natural growth. “The world Spanish-speaking market is a mass and at the same time a sophisticated market. It represents a market with more than 600 million people in which the economies of scale are noticeable”.
COFIDES is a combined private-public concern, which since 1988 has provided financial support to Spanish enterprises abroad. COFIDES manages the FIEX and FONPYME funds on behalf of the State Secretariat for Trade, within The Ministry of Economy, Industry and Competitiveness. The stockholders include the Bank of Bilbao Vizcaya Argentaria (BBVA), Santander Bank, Popular Bank, Sabadell Bank and CAF (Development Bank of Latin America).
TAPTAP: independent company founded in 2010 and invested by the capital risk fund Nauta Capital is present in 9 European and American markets. TAPTAP created the Sonata platform which provides global advertising companies and agencies audiences segmentation based on geo-contextual grounds, activation of dynamic campaigns and the access to global advertising assigning models including the physical and digital environments. For further information, please contact firstname.lastname@example.org or visit www.taptapnetworks.com