Madrid, June 17, 2019.- Findasense, a digital transformation and innovation consulting firm, will open a subsidiary in Mexico with the financial support from COFIDES. To this end, COFIDES has granted a co-investment loan of 280,000 euros from its own funds to the Findasense México S.A. de CV company. The project's total investment will be 350,000 euros.
Findasense's decision to establish itself in Mexico is due to its desire to respond to the needs of one of its new clients, a leading company in this country with which it will be developing a pioneering Customer Experience project.
Mexico has a very attractive location within the Information Technology industry as a result of its border with the United States and has significant growth potential. It is estimated that these services will grow by 6.6% in the 2017-2021 period.
In 2016, the Findasense Group set up a subsidiary in Morocco with the support of COFIDES, which was materialised with a loan from COFIDES's own resources and FONPYME.
The COFIDES chairman, José Luis Curbelo, has indicated that "technological innovation contributes to increased competitiveness in internationalisation processes." On the other hand, he said that "it is essential for SMEs to grow in the global economy so that they can consolidate themselves and increase in size."
For his part, José Ramón López, Global Company Lead, Innovation Leader and Findasense partner, stated that "our presence in Mexico represents a step forward in our intention to continue being leaders in Customer Experience in South America and we hope that it is only the beginning of a series of collaborations and synergies that are full of success and new opportunities.”
Findasense is a global customer experience company with innovation consultancy, experience factory and technological integration capabilities, whose mission is to innovate and transform how companies relate to people. Findasense was born in Madrid in 2007 as an entrepreneurial project and today has over 300 employees with over 20 nationalities, trained as Innovation Leaders, working at more than 12 company offices all over the world: United States, Argentina, Chile, Peru, Colombia, Ecuador, Venezuela, Costa Rica, the Dominican Republic, Spain, Portugal and Morocco.
COFIDES is a public-private company which has been offering financial support to Spanish companies investing abroad since 1988. It is accredited with the EU to manage Community budgets, allowing it to structure transactions with a high impact on development. It is also accredited with the UN’s Green Climate Fund and can structure operations on climate change mitigation and adaptation with the GCF. It is the exclusive manager of FIEX and FONPYME funds on behalf of the Secretariat of State for Trade attached to the Ministry of Industry, Trade and Tourism and supports AECID in managing FONPRODE funds. Shareholders include Banco Santander, Banco Bilbao Vizcaya Argentaria (BBVA), Banco Sabadell and CAF-Development Bank of Latin America.